Objectives :
A mobile web game to introduce Kipling’s Year of Monkey characters by designing fun games for each character. The campaign successfully attracted over 2500 players within one week in Hong Kong, Taiwan, Singapore and China.

We designed 10 mini games where each game represents a specific monkey character. Players need to complete the task required in each game and each of these task is directly related to the identity and personality of each monkey. By playing these mini games, players can thoroughly understand each monkey and its identity, without needing to read tediously long paragraph of introduction.

Flow of the game :


Mr T Monkey

Minimal Monkey

Explore Monkey

Family Monkey

Chef Monkey

Fire Monkey

Kung Fu Monkey

Monk Monkey

Relax Monkey

Travel Monkey


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