Kipling website revamp

Restructuring the information of the current website, prioritise the needs of users, forming a site map in order to bring new user experiences to user.

Features included:

  • Emphasise on branding elements : vibrant colour, picture chosen are smiling and happy
  • User generated content : Not only info from company, but also from users, in order to build a trust
  • Showing the latest trend and hottest items
  • Encouraging the subscribe of newsletter
  • Cross selling on different products
  • Responsive design







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