Objectives
Give birth to baby is tough yet sweet. Moms need to face lots of problems during the first 1000 days. Nutricia build a platform for mom to share the stories, and nutrition experts will reply their needs respectively. The platform is a place for mom to share own story, know about what problems other moms are facing, and receive correct knowledge from expert.
The campaign contains 2 parts : Video to arouse empathy, so that mom will share their story on website:
Website: A platform based on a timeline of 1000days.
15s version of thematic video, for different platform and usage, say youtube bumper ad, facebook ad etc, to bring messages to audiences directly.
Materials on facebook:
Tactical and emotional feeds to drive story submission on facebook.
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