Prudential Hong Kong : Virtual Velodrome

Retailtainment never limits to screen based interaction. In order to promote the first time cycling competition, 6 Days, in Hong Kong, Prudential Hong Kong launched the “Virtual Velodrome”, users can compete with the No.1 female cyclist of Hong Kong Lee Wai Sze in an immersive environment.

The experience launched in Hong Kong Hysan Place.



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