profile

Graduated in School of Design The Hong Kong Polytechnic University Bachelor of Interactive Media. Focus on user experience design and digital campaign.

portfolio in pdf:
http://bit.ly/2O6pOJL

work showreel:
https://vimeo.com/431177546

June 2018 – July 2019

Senior Digital Art Director at Air Concepts

Lead art direction and provide user experience solutions for digital campaigns launched across APAC, eg.: Singapore, Thailand, Taiwan, Hong Kong etc.

Lead art direction and concepts for integrated campaign
Exploring the latest the tech for best user experience
Liaise with different stakeholders
UI/ UX for applications
Ideation for pitching

Key Client:
Lancome, Hennessy , Prudential HK, IFC Mall

Aug 2017 – June 2018

Senior Digital Art Director at Havas Worldwide

Participate in a branding integrated campaign from beginning to end in art direction and provide user experience solutions, launched with video, digital platform and exhibition

Storyline for online video
Contribute to all stages of the design process
UI/ UX for applications
Ideation for pitching

Key Client :
Nutricia, Aptamil, Hong Kong International Airport

June 2016 – March 2017

Associate Art Director at As One Interactive

Understand the brief and bring it to ideas and proposal. Mentoring designers and oversee project’s development. Communicate with clients and internal teams. Concerning the user needs and makes fluent user experiences.

Client : Investor Education Centre, K11 ,Friso, Laura Mercier, etc.

April 2014 – May 2016

Senior Web Designer at As One Interactive

Put idea to execution. From project brief to idea, and development. Duties include layout design, storyboarding, video shooting.

Client : Ensure, Friso, Liese, etc.

April 2013 – April 2014

Web Designer at Splash Interactive

Opportunity to work not only in web layout, but video shooting for facebook campaign. Besides, also responsible for website development and ideation.

Client : SPCA, Maybelline, Latisse, etc.

Oct 2011 – Mar 2013

Web Designer at Media Explorer

Web Designer Media Explorer Responsible for website maintainence, web layout design, graphic design, edm design.

Client : MTR, Ford, Vcity, etc.

Award

The MARKies AWARDS 2017

Best Idea – Customer Acquisition

Campaign: K11 – A World ina Well

webaward 2016

Events Standard of Excellence, Marketing Standard of Excellence

Campaign: K11- SUPERNOVA X’mas Luminastic

2017 W3 Awards Silver Winner

Social Content & Marketing